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The Luxury Strategy: Break the Rules of Marketing to Build Luxury Brands-Vincent Kapferer Jean-Noël|bastien PDF Download
This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management. Author: Kapferer, Jea...
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This ground-breaking book deconstructs the marketing of luxury goods and companies, revealing the unique and often paradoxical 'anti-laws' of successful luxury brand management.
Author: Kapferer, Jean-Noël|Bastien, Vincent
Publisher: Kogan Page
I......
Author: Kapferer, Jean-Noël|Bastien, Vincent
Publisher: Kogan Page
I......
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