This manual pertains to the Academic Library Marketing and Outreach publication from 2016, part of the Creating the 21st-Century Academic Library series. It focuses on new approaches and initiatives in library marketing and outreach, emphasizing partnerships and collaborations both internal and external to the library. This resource is designed to guide professionals in developing effective strategies for engaging with their communities and stakeholders.
The purpose of this manual is to provide comprehensive information and practical guidance on library marketing and outreach. It covers essential aspects such as understanding modern marketing approaches, fostering collaborations, and implementing new initiatives. This guide is intended for librarians, library administrators, and marketing professionals seeking to enhance the visibility and impact of academic libraries in the contemporary landscape.
Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library.
Editor: Eden, Bradford Lee
Publisher: Rowman & Littlefield Publishers
Illustration: n
Language: ENG
Title: Marketing and Outreach for the Academic Library: New Approaches and Initiatives
Pages: 00164 (Encrypted EPUB) / 00170 (Encrypted PDF)
On Sale: 2016-05-12
SKU-13/ISBN: 9781442262546
Category: Language Arts & Disciplines : Library & Information Science
Volume 7 of the series Creating the 21st-Century Academic Library is focused on new approaches and initiatives in marketing the academic library, as well as the importance of outreach through partnerships and collaborations both internal and external to the library.
Editor: Eden, Bradford Lee
Publisher: Rowman & Littlefield Publishers
Illustration: n
Language: ENG
Title: Marketing and Outreach for the Academic Library: New Approaches and Initiatives
Pages: 00164 (Encrypted EPUB) / 00170 (Encrypted PDF)
On Sale: 2016-05-12
SKU-13/ISBN: 9781442262546
Category: Language Arts & Disciplines : Library & Information Science
